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With a rise in new-age technologies and innovations, companies around the world are now able to create a wide range of superior and high-quality products. Customers purchase these products to meet their basic needs, to improve the quality of life or to experience something new. But what good are these products if they do not reach the customers at the right place and time? To improve their product reach and to expand their customer base, businesses focus on building a strong sales team. A team with proficient salespersons can bring profitability, customer satisfaction, and business growth. But how easy is it to find talented professionals who not only have the right sales skills but also have a positive attitude and interpersonal skills necessary for success in this field.

Identifying the Sales Mindset using Domain Assessment Tests

Business owners invest a lot of time, effort and money in their sales team as they are instrumental for business growth. But finding a salesperson who has the skills and the innate drive for selling a product or service is a daunting challenge. While a candidate may exhibit excellent communication skills, he/she may lag in persuasion and negotiation skills. They may be able to explain the features of a product brilliantly but fail to convey how the product can serve the customers particular needs. So having excellent communication skills or product knowledge is not the only things to look for while hiring a salesperson. Thanks to sales attitude tests, sales job aspirants can now be assessed on a number of different criteria. Below is a list of highly desired characteristics and attitudes of an effective salesperson you should check while recruiting.

  • Self-motivated and has the drive to work hard and achieve results
  • Well-dressed and well-spoken
  • Positive and pleasant demeanour even in adverse situations
  • Ability to build rapport with customers
  • Genuine, honest and customer-centric communication
  • Complete knowledge of products/services they are selling
  • In-depth understanding of how their products are different from products sold by competitors.
  • Believes in setting short term and long term goals and works hard to achieve them
  • Ask questions to customers to know more about their needs and requirements
  • Displays excellent listening skills and empathises with customer needs
  • Understands the “why”  behind selling a product
  • Makes a sale with the belief that the products they are selling can make a difference in their customer’s lives.

Applications of Sales Attitude Tests

Apart from achieving their sales goals, a sales professional can also bridge the gap between a product/service and a customer. Through their customer interactions, a proactive salesperson can provide customer feedback and share valuable insights for product development. The use of sales attitude test during recruitment ensures that only such highly motivated and skilled salesperson enter the workforce. The use of these tests can notably improve the efficiency of mass hiring and campus recruitment processes. Sales attitude test can also be used to replace traditional lateral hiring methods that create the chance of bias. Such modern assessment tools are designed to facilitate bias-free quick and easy lateral hiring decisions that will benefit both stakeholders. There are many online assessment platforms that can be used to administer the sales attitude test.  Such online platforms can save you time, effort and money and improve the quality of your sales force.

MeritTrac Platforms for Sales Attitude Tests

The right mindset is essential for success in the field of sales. Recruiters strive to find sales talent who can form a connection with their customers to sell a product and to gain their brand loyalty. MeritTrac’s online assessment platforms make it easier to find such exceptional sales professionals in a few quick and simple steps. Many top organisations worldwide have benefited from MeritTrac’s validated tests for assessment, and more than 40 million candidates have been assessed till date. The top four assessment platforms and tools that are best suitable for sales attitude tests are listed below.


SSPQ or Sales Situational Personality Questionnaire is designed to assess six top personality dimensions of the sales force who interact directly with customers. The test features questions on sociability, motivation, integrity, organisation skills at work, flexibility and stress tolerance. The following features of SSPQ can help improve the quality of your sales force.

  •  Applies for various sales roles and  job levels
  • Features situational judgment type of questions
  • Provides descriptive feedback
  • Benchmark scores against an ideal candidate profile


Pariksha is a scientifically designed hybrid assessment platform that can be used for administering the sales attitude test. The below listed smart features facilitate a fast and secure assessment procedure.

  • Adaptive testing on cloud, on-premise/ hybrid models and smartphones
  • Easy integration with existing systems
  • Plug and play option enables use on multiple devices
  • Supports Windows and Linux platforms


SmartTest offers the option to customise a test according to your hiring needs. The unique features of SmartTest are:

  • Seamless test delivery
  • Reduced assessment time
  • Quick results and accurate report generation
  • Performance benchmarking options


SpeechTrac is an automated spoken English assessment platform which can be used to measure the verbal ability of non-native English speakers. The features of SpeechTraac are

  • Conduct tests remotely
  • Assess speech fluency, vocabulary skills and more
  • Evaluate communication skills against 40 phonemes
  • Patented Carnegie Speech engine and pinpointing technology to detect shortcomings in reading and impromptu speech


1. What are the benefits of using MeritTrac for sales attitude test?

A. MeritTrac’s assessment platforms make it easy to administer a sales attitude test efficiently. You can measure the job-specific capabilities of candidates like communication skills, domain-specific knowledge, behavioural traits and attitudes, and a range of other skills that are necessary for a sales candidate.

2. What types of questions are used in a sales attitude test?

A. You can customise the sales attitude test with multiple-choice questions, multiple answer questions, fill in the blanks, true or false questions, and more.

3. How do sales attitude test help in workforce development?

A. The expert-curated questions featured in the test help recruiters to filter sales candidates with the right attitude and skills. Hiring candidates for your sales team using this method can help to strengthen the workforce. It can also be used to assess the workforce and provide tailor-made trainingins based on the results of the test

4. What are the USPs of MeritTrac’s sales attitude test?

  • Empowers on-demand mass hiring
  • Delivers auto evaluation and quick result tabulation
  • 350 plus domain tests and other assessment platforms
  • ISO 9001:2008, ISO 27001, and CMMI Level 5 certified