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One of the biggest industrial revolutions in recent times is the emergence of digital media. The internet has completely changed how organisations operate, and businesses build their brands. The online media has shrunk borders and taken businesses beyond geographical boundaries. As more and more businesses are expanding their presence on the internet, the need for skilled digital marketers is also on the rise. 

A digital marketing professional doesn’t simply create online marketing strategies but looks for ways to enhance a brand’s visibility online and builds a relationship with the customers. In other words, a digital marketer becomes the face of your company to the millions of people in the virtual world. So, companies need to take extra care and effort while recruiting digital marketing executives, whether for entry level or senior positions. Therefore, organisations need to go beyond digital marketing interview questions and look at innovative methods of evaluating a candidate’s skills, abilities and aptitudes. The candidates that they look for should not only be experts in digital marketing but also be eager to upskill themselves regularly as digital marketing trends change. Online assessment tests are one way to screen candidates based on knowledge, aptitude and skills. Such screening tests are used along with digital marketing interview questions to filter out qualified candidates who can then be evaluated by the hiring managers.

Digital Marketing Interview Questions

1. What does the word “spam” actually indicate?

  1. Opt in
  2. Unsolicited bulk email
  3. Transactional email
  4. All the above

Ans: b. unsolicited bulk email

2. Name essential elements of a marketing campaign

Ans: The essential elements of a marketing campaign are

  1. The target
  2. The value proposition
  3. The call-to-action message
  4. The delivery method 

3. After a product concept is decided, what is the next step?

  1. Develop logistics network
  2. Develop intermediaries
  3. Develop testing technique
  4. Develop a market strategy

Ans: d. Develop a market strategy

4. Which metric is better – likes/follows or engagement numbers? Why?

Ans: Engagement is better than number of likes or follows as it shows how much the customers are engaged with brand dialogues and lead to sales or conversions. 

5. Name the popular digital marketing tools

Ans: The most commonly used digital marketing tools are Keyword discovery, Google Analytics, Alexa ranking, Moz, XML sitemap generator, semrush and kissmetrics.

6. Which of the following is not a digital marketing activity?

  1. Email marketing
  2. Print advertising
  3. Facebook posting
  4. Instagram posting

Ans: b. Print advertising

7. Under which category will you classify Amazon website?

  1. Media or publisher
  2. Transactional
  3. Social website
  4. Brand building

Ans: b. transactional 

8. What is the outcome of a website offering skin care treatment?

  1. To generate sales leads
  2. To inform customers about services available
  3. To build engagement
  4. All of the above

Ans: d. All of the above

9. When is the right time to publish a press release?

  1. Before the holidays
  2. When there seems no news about the company
  3. When the company is doing anything new
  4. Every Monday

Ans: c. When the company is doing anything new

10. On-page optimisation refers to

  1. Improving the user experience in the website
  2. Optimising the website for keywords
  3. Improving the loading time of website
  4. All the above

Ans: d. All of the above

Essential Skills Required for Digital Marketers

Digital marketers should have the technical skills as well as soft skills as discussed below:

Technical expertise

  • Knowledge of the latest digital marketing trends and practices
  • Knowledge of SEO, SMO, email marketing, affiliate marketing, mobile marketing, web design and development
  • Able to plan and execute digital marketing strategies
  • Know how to use digital marketing tools
  • Knowledge of social media tools
  • Data analytics
  • Know to prepare reports and presentations 

Soft Skills

  • Good communication skills
  • Sales skills
  • Empathy to connect with the audience
  • Objective and out-of-the-box thinking
  • Logical reasoning
  • Agility
  • Ability to handle a team

Applications of MeritTrac Assessment Solutions

MeritTrac’s scientific assessment solutions help you find the best talent, whether you’re hiring freshers or experienced executives. The online assessment platform allows recruiters to administer exams to a large pool of candidates and evaluate the results almost immediately. The type and difficulty level of the questions in the assessment tests can be determined based on the job profile and expectations from the candidate. MeritTrac assessment solutions can also be used for lateral hiring. Apart from hiring, these online tests can also be used for training and development. The digital marketing landscape changes continually based on developments in technology and industry. So, digital marketers need to continually update themselves about the latest trends and technologies. These online assessments can help identify the learning gaps so that trainers can design a training program. 

MeritTrac Platforms for Assessing Digital Marketing Skills

MeritTrac offers a suite of assessment platforms that can be used to administer a wide range of tests to assess the essential skills of digital marketers. 

Pariksha

This assessment platform from MeritTrac makes online exam administration simple and easy. The salient features of this platform are:

  • Adaptive and cloud ready
  • Multi-platform support
  • Plug and play
  • Mobile ready
  • Unified assessment
  • Remote proctoring

SmartTest

This talent assessment software enables performance benchmarking of candidates based on various criteria. The platform has in-built test catalogues with more than 10,000 tests in domains such as cognitive, domain, behavioural and performance skills. Recruiters can customise the tests based on the specific assessment requirements. Its plug-and-play feature enables you to access the assessment platform on any device. Seamless test administration and online test mode make it easy for you to administer tests anytime and anywhere. The in-depth performance reporting and analytics allow recruiters to make data-based hiring decisions.

Authess

Authess is an advanced testing platform that allows you to evaluate a candidate’s performance in real-world situations. This tool will help evaluate digital marketers as the trends and landscape of digital marketing keep changing regularly. The test results will give you a better understanding of a candidate’s skills and aptitudes and job fit. A good digital marketer should be able to update oneself and create digital marketing strategies and plans as the changes happen. This tool can be used to administer case study based assessments to evaluate the candidates.. A candidate’s response to these tests will help assess his/her suitability and capability to handle the responsibilities of the job role.

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