Sales Manager Roles and Responsibilities

Technical and Soft Skills Required for Sales Managers

Listed below is a comprehensive collection of skills that are most desired in sales managers across technical, retail, pharma, e-commerce, and other industries. 

• Upselling 
• Storytelling 
• Communication skills
• Problem-solving skills
• Functional understanding of various domains to clarify client queries
• Knowledge of CRM
• Proposal submission, price negotiation
• Ensure resources are in line for the project deadline
• Understanding of deal value, deal stage, and sales closure
• Creation of master service agreement and statement of work 

All sales managers need to be strong leaders. They ought to have a strong customer relationship focus and stakeholder management experience, together with a superior history of meeting sales targets. They have to be passionate about the products they are selling and transfer the passion to the customers who buy the products. 

In the event the company demands an answer or assign additional tasks, then the sales manager has to make sure it is carried out. An effective sales manager should analyse their company’s products from various perspectives and convey the benefits to the customer in the right way. 

With such a wide variety of tasks involved in sales, a manager with excellent communication skills can relate well with their team members and get work done. They must be able to create relationships, influence, manage conflicts, and navigate through contradictory opinions. They should also have the skills to motivate employees. This will help them attain the business's set targets and objectives easily. With the ability to utilize different varieties of thinking for different scenarios, they and their team will get much better results.

Applications of MeritTrac Assessment Solutions

From entry-level to managerial roles, there are different sales job types across industries. When faced with hiring a sales manager, recruiters need to take a step back and see what's there with respect to potential. Processing an ocean of candidate information makes it very difficult to analyse specific qualities. This may also tempt you to employ candidates who have skills that are similar to other members of your sales team. 

Each sales manager’s skills vary, and their titles don't always reflect precisely the job they do. Many sales managers are hired with an incorrect idea about what skills are required of them to do the job in hand. Recruiters can make use of MeriTrac’s assessment solutions to overcome such challenges. You can make use of assessment platforms to analyse all the technical and soft skills a sales manager should possess. The test results are auto evaluated, so there is no chance of error in judgment or personal bias when it comes to making a hiring decision. 

MeritTrac’s sales skills assessment platforms are also some of the most vital tools you can make use of to identify high-performers within your organization. Being able to consider talents laterally across projects and sectors is a crucial advantage in such circumstances. You can also compare your sales team competencies against industry standards and create training and development programs to bridge any skill gaps.