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The competence and functioning of the sales team have a massive influence on the success of the business. The sales manager is accountable for the sales decisions they make, and they have to take responsibility for the outcomes of their choices. There are various technical and soft skills a sales manager should possess to make the right decisions, operate at full throttle, and drive growth for the company.

Are you headhunting experienced sales managers? 

The right recruitment tools can help you avoid losing top talents to other businesses. An online assessment platform is one such tool that provides evidence of distinct abilities in sales manager job applicants. The tool highlights technical and soft skills and demonstrates each candidate’s capabilities. 

Technical and Soft Skills Required for Sales Managers

Listed below is a comprehensive collection of skills that are most desired in sales managers across technical, retail, pharma, e-commerce, and other industries. 

  • Upselling 
  • Storytelling 
  • Communication skills
  • Problem-solving skills
  • Functional understanding of various domains to clarify client queries
  • Knowledge of CRM
  • Proposal submission, price negotiation
  • Ensure resources are in line for the project deadline
  • Understanding of deal value, deal stage, and sales closure
  • Creation of master service agreement and statement of work 

All sales managers need to be strong leaders. They ought to have a strong customer relationship focus and stakeholder management experience, together with a superior history of meeting sales targets. They have to be passionate about the products they are selling and transfer the passion to the customers who buy the products. 

In the event the company demands an answer or assign additional tasks, then the sales manager has to make sure it is carried out. An effective sales manager should analyse their company’s products from various perspectives and convey the benefits to the customer in the right way. 

With such a wide variety of tasks involved in sales, a manager with excellent communication skills can relate well with their team members and get work done. They must be able to create relationships, influence, manage conflicts, and navigate through contradictory opinions. They should also have the skills to motivate employees. This will help them attain the business's set targets and objectives easily. With the ability to utilize different varieties of thinking for different scenarios, they and their team will get much better results.

Applications of MeritTrac Assessment Solutions

From entry-level to managerial roles, there are different sales job types across industries. When faced with hiring a sales manager, recruiters need to take a step back and see what's there with respect to potential. Processing an ocean of candidate information makes it very difficult to analyse specific qualities. This may also tempt you to employ candidates who have skills that are similar to other members of your sales team. 

Each sales manager’s skills vary, and their titles don't always reflect precisely the job they do. Many sales managers are hired with an incorrect idea about what skills are required of them to do the job in hand. Recruiters can make use of MeriTrac’s assessment solutions to overcome such challenges. You can make use of assessment platforms to analyse all the technical and soft skills a sales manager should possess. The test results are auto evaluated, so there is no chance of error in judgment or personal bias when it comes to making a hiring decision. 

MeritTrac’s sales skills assessment platforms are also some of the most vital tools you can make use of to identify high-performers within your organization. Being able to consider talents laterally across projects and sectors is a crucial advantage in such circumstances. You can also compare your sales team competencies against industry standards and create training and development programs to bridge any skill gaps.

MeritTrac Solutions for Sales Manager Recruitment

MeritTrac’s assessment solutions help you to create better, more successful recruitment strategies. Take advantage of performance metrics, look into test result data, and pick up on patterns that may lead you to the best candidate. 

SSPQ, or the Sales Situational Personality Questionnaire, can be used to evaluate six must-have personality traits. The top features of this questionnaire are: 

  • Reveals a candidate’s sociability, integrity, motivation, flexibility, organisation skills at work, and stress tolerance.
  • Suitable for different sales roles and job levels
  • Provide descriptive feedback for detailed analysis 

Dimension 8 helps to measure eight key behavioural aspects of a job applicant. The test is popularly used to analyse the EQ and soft skills of sales managers. It features 65 questions to evaluate adaptability, creativity, sociability, persuasive skills, etc. 

Pariksha is a unified assessment platform that can be used to design, schedule, and deliver sales tests. The top benefits of Pariksha are:

  • Administer sales test on web-enabled devices
  • Supports Windows/ Linux platforms 
  • Instant report generation and result-tabulation
  • Remote monitoring of online tests

SmartTest allows you to administer sales tests through catalogue section, candidate mapping, and assessment delivery.

The top benefits of SmartTest are: 

  • Smooth and secure test administration
  • Plug and play feature for use on different platforms and devices
  • Performance benchmarking to find the ideal candidate


1. How can MeritTrac’s assessment platforms be used for hiring sales managers?

A sales manager must have specific technical and soft skills, but these skills cannot be identified through traditional recruitment methods. Administering a sales assessment test through SSPQ, Parkisha, and other platforms can help you conduct a detailed analysis of all the required skills. With the auto evaluation and report generation, you can find candidates by spending half the time and effort.

2. What are the types of questions featured in MeritTrac’s sales skills assessment tests?

MeritTrac’s sales test mainly features MCQ’s, true or false questions, multiple answer questions, fill in the blanks, etc.

3. What are the USPs of MeritTrac assessment platforms?

  • Design and deliver unique test catalogues
  • Evaluate analytical, logical, verbal, and other skills
  • Online and computer-based tests with on-screen marking solutions
  • Remote monitoring of tests
  • Auto evaluation and quick result tabulation 
  • Supports multiple web-enabled devices