Marketing Executive Job Description (Roles & Responsibilities)

Technical and Soft Skills Required for Marketing Executives

Marketers have to promote your business and describe the benefits of products and services to customers. In contrast with door to door and other traditional marketing methods, digital marketing involves the use of social media channels, websites, and more. The type of marketing professionals who will excel in a specific role also stems from factors like:

• Industry or sector
• Business model
• The way the marketing department currently operates, and 
• The degree of involvement with different departments

Irrespective of this, there is a list of technical and soft skills a recruiter must assess to find a job-fit candidate.

The top soft skills a marketing executive must have are:

1. Critical thinking: Marketing executive’s have to formulate strategies to promote the products and services of the company. Critical thinking skills are necessary for a marketer to create a strategies which take the organization to the next level.
2. Communication skills: Marketers are going to be communicating regularly with customers, clients, vendors, and different departments within and across teams. So they must be able to convey information, ideas, and thoughts in a way that is easy to understand. 
3. Writing skills: Marketers require a superb command of the English language to write emails or letters to customers, vendors, and team members. 
4. Self-confidence: Possessing this skill is an indicator of having control over their tasks. Confidence and humility stem from their capability to make superior decisions. 
5. Learning new skills: Marketing executives must show interest to analyse different areas of their work and acquire new skills.
6. Ability to act as a liaison: Marketers must be able to serve as a connection between an organisation’s internal teams and customers to facilitate research, marketing, and promotional initiatives. They should also assist marketing managers in meeting critical business targets.
7. Interpersonal and problem-solving skills: Talented marketing executives must possess the ability to work in a multicultural environment and interact with different teams and divisions to effectively resolve problems. 
8. Product knowledge: Marketing executives must possess extensive knowledge and information about the products. They must synthesize this information and highlight the benefits to the customers.

Marketers must display a high degree of technical proficiency and use technology to improve and enhance existing processes. Each business will often have a personal set of necessary technical skills. Recruiters can analyse a range of the below-listed skills according to the marketing job requirements. 

The key technical skills a marketing executive must possess are:

1. Ability to create strategic and creative marketing campaigns
2. Complete knowledge of Market Intelligence factors such as the latest trends, competitor activities, and knowledge about customer preferences. 
3. Market Mapping to understand the position of the product in the market. 
4. Ability to use marketing MIS tools 
5. Knowledge of Online Reputation Management (ORM) techniques, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Reputation Management (RM)
6. Manage all the details concerning content creation for the current digital advertising and marketing landscape
7. Knowledge of Mobile Marketing strategies
8. Manage social media platforms like Twitter, Facebook, Instagram, YouTube, and LinkedIn