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SEO Analyst

The SEO Analyst is responsible for implementing SEO strategies for clients. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

SEO Analyst is responsible for ensuring that a business' online content can be found and viewed by potential and current customers. This analyst is part of a marketing team and is an important part in the planning of the business' marketing campaign. An SEO Analyst will optimize your website by taking into account numerous aspects that search engines recommend for indexing and improving your website's ranks over time.

SEO plays a significant role in the success of digital marketing efforts. It is also one of the few techniques that give brands better online visibility and help get the desired return on investment. SEO analysts use different methods to optimise a website with keyword-rich content that is indexed and listed by search engines. Every online business depends on the expertise of SEO analysts to improve their webpage rankings in search engine result pages (SERPs). Though there is a steady demand for SEO professionals, there are only a few who have the skills and expertise to start work from day one. Recruiters prefer to hire job applicants with specific skills and qualities. MeritTrac offers a series of SEO tests that can help you evaluate these skills and choose the right SEO talent for your organisation.

Steps to become an SEO Analyst

Here are the most common ways that people become SEO Analyst:

  • Learn Basic HTML and CSS
  • Read about the SEO best practices
  • Understanding of a domain's backlink portfolio
  • Familiarity with several popular SEO platforms
  • Learn about Keyword research
  • Learn about the Search Engine Algorithms
  • Content Creation & Curation
  • Learn the Analytics Tools
  • Learn How to Extract and Use Data
  • Google Search Console & Webmaster Tools
  • Learn to Prepare Charts, Graphs, and Reports in Excel or Google Sheets
  • Learn to Do Technical SEO Audit
  • Ability to perform competitive link analysis
  • Test Your Skills
  • Take Your Client’s Feedback and Improvise

Technical and Soft Skills Required for SEO Analysts

The must-have skills that are assessed during an SEO test are listed below. 

  • Critical thinking capabilities 
  • Excellent writing skills
  • Quick decision-making skills
  • Ability to prioritise tasks
  • Strong research skills 
  • Understanding how search engines work
  • Ability to determine the efforts and techniques required to make SEO efficient
  • Ability to analyse optimisation needs of a webpage
  • Have the patience to wait for campaign results and learn from failed campaigns 
  • Functional knowledge of HTML coding and tags
  • Knowledge of MS Excel to save keywords, links and project/campaign details
  • Web hosting skills to track a website’s uptime and downtime
  • Updated knowledge of content marketing strategies and latest trends   
  • Knowledge of Google Analytics, SEM, and other SEO tools to analyse web page  performance
  • Devise strategic options for customer acquisition, conversion, and retention
  • Understand and implement factors that can improve search marketing results
  • Functional knowledge of WordPress

Applications of MeritTrac Assessment Solutions - Hiring and Workforce Development

MeritTrac’s innovative scientific assessment services are used by organisations worldwide to hire leaders, top performers, and professionals with exceptional talents. Our team of experienced educators, psychometricians, statisticians, and developers have designed assessments for various domains. Our assessment solutions offer high-end analytics to measure different SEO skills and knowledge of job applicants accurately. You can administer SEO tests through these platforms during the pre-hiring stage and focus on interviewing the most qualified candidates only.

If your organization has unique SEO skill assessment requirements, you can customise our online tests to analyse those skills. The top features of our assessment platforms that simplify your search include auto evaluation, instant report generation, descriptive feedback, domain-specific skill assessment, and more. With our SEO skill assessment, recruiters can get a clear idea about a candidate’s skills, abilities, and even the most suitable character traits. You can use the extensive data to make objective hiring decisions. 

Workforce development is another area that you can use these SEO tests. You can identify top performers and employees who need skills training by analysing the test results. The detailed descriptions help the learning and development teams to build tailored training programs to bridge any skill gaps. This way, you will be able to build a highly capable SEO team that can help your organisation achieve the desired business goals.

MeritTrac Solutions for Hiring SEO Analysts

A considerable amount of time, energy, and expenses are involved in the recruitment process, so a wrong-hire can cost you tremendously. You can make sure you hire only the best talents by using MeritTrac’s adaptive platforms to deliver SEO tests. The following MeritTrac platforms can simplify your recruitment process and improve its efficiency.

MeritTrac’s Pariksha is a hybrid scientific assessment platform that is used for easy, quick, and secure assessment delivery. The top features of this assessment platform are:

  • Create, design, schedule and deliver SEO tests
  • Auto evaluation of test results
  • Remote delivery and invigilation with or without Internet
  • Easy integration with external tools
  • Cloud and mobile ready
  • Multi-platform and plug and play features

SmartTest is a talent assessment software that enables you to screen and shortlist candidates in a short time. With its wide range of test catalogue, plug and play options, and superior candidate assessment analytics, you can easily filter the right candidate from a large pool of job applicants. The top features of SmartTest are:

  • Test delivery with catalog section, candidate mapping, and test delivery
  • Deliver behavioural, IT, management studies and cognitive assessments
  • Customise tests for identifying talent
  • User-friendly interface 
  • Built-in analytics
  • One of a kind test catalogues 
  • Efficient time management with digital tools
  • Plug and play feature for use on multiple devices


1. How can MeritTrac’s assessment platforms be used for hiring SEO analysts?

Traditional assessments don’t enable accurate analysis of SEO skills in candidates. With MeritTrac solutions, you can get descriptive feedback on a range of job-specific skills, including communication, domain-specific knowledge, and behavioural traits. The auto evaluation features cuts down the hiring time and effort too.

2. What are the types of questions featured in MeritTrac’s SEO skills assessments?

Pariksha and SmartTest can be used to administer multiple-choice, and multiple answer questions, true or false questions, fill in the blanks, etc.

3. Do you need technical experience to administer SEO tests?

No, MeritTrac’s assessment platforms are simple and easy to use, and you don’t need any technical expertise to administer tests through these platforms. The tests are auto evaluated, which makes it easy to administer HTML and other domain-specific tests.

4. What are the USPs of MeritTrac’s assessment solutions?

MeritTrac’s scientifically designed end-to-end assessment solutions offer quick and secure convenient online test administration. The sophisticated tools and robust test design allow for accurate measurement of various skills and competencies to deliver fair, valid, and reliable results. You can now make informed hiring decisions and focus on creating effective training and development programs with MeritTrac’s assessment solutions. The top features of MeritTrac are:

  • Offers over 10,000 assessments 
  • Cognitive, communication, behavioural and domain assessment
  • Create and deliver unique test catalogues
  • Questions curated and updated by experts
  • Supports multiple web-enabled multiple-devices
  • Quick and precise result tabulation
  • Advanced response processing
  • 45 million candidates assessed