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A marketing professional makes use of tried and tested marketing tools, concepts, practices, and procedures to improve the reach and facilitate the promotion of products in the domestic or international markets. Marketing efforts are especially required when:

  • A new product, service or brand is launched in the market,
  • A new feature is introduced in an existing product,
  • A discount sale is conducted, 
  • To ensure brand remembrance and more.

Since these are core business activities, organisations rely on the expertise of marketing professionals to spread brand awareness and gain a return on investment. Seasoned marketers possess knowledge of the latest marketing tools and techniques. Recruiters and HR personnel are tasked with finding such skilled marketers. They make use of aptitude tests and assessments to find the ideal candidate.

Marketing Interview Questions

Online assessment platforms feature questions that reveal the job applicant’s skills in multiple areas. It helps to validate the qualities a candidate describes in their resumes and displays during the interview. The below-listed marketing interview questions can help you understand the candidate’s knowledge of basic marketing concepts.

1. What does USP stand for?

  1. Universal Selling Progress
  2. Unique Selling Proposition
  3. Under Selling Process
  4. None of the above

Ans: B

2. What is a small and developing market called?

  1. Scarcity Market
  2. Virtual Market
  3. Nascent Market
  4. Viral Market

Ans: C

3. Which year was the Consumer Protection Act passed?

  1. 1986
  2. 1988
  3. 1990
  4. 1992

Ans: A

4. Which marketing model includes Product, Price, Place, and Promotion?

  1. Promotional Mix
  2. Marketing Mix
  3. Brand Marketing
  4. PLC Model

Ans: B

5. What is given at the end of a Marketing plan?

  1. Executive Summary
  2. Objectives
  3. SWOT Analysis
  4. Controls

Ans: D

6. Profit usually starts declining at which stage?

  1. Growth
  2. Maturity
  3. Saturation
  4. Decline

Ans: D

7. Competition is usually the highest at which phase of PLC?

  1. Growth
  2. Maturity
  3. Decline
  4. All of the above

Ans: B

8. Marketing segmentation is an idea based on?

  1. Total Market
  2. Single product
  3. Integration of consumer groups as segments
  4. None of the above

Ans: C

9. What is modern marketing targeted toward?

  1. Consumer
  2. Price
  3. Product
  4. Profit

Ans: A

10. Which factor does the price of a product directly affect?

  1. Promotions
  2. Packing
  3. Demand
  4. Marketing

Ans: C

You can choose to combine these marketing interview questions with other job-specific questions to find marketers with the right skills and aptitude.

Skills and Aptitudes of Successful Marketers

Marketing is a universal concept, but its practice varies from one country to another. There are over 50 desirable qualities a marketer should possess. The below listed are the top 4 must-have qualities for every marketing professional.

Excellent communication skills:

A skilled marketer must be able to weave a narrative that convinces the customer to exchange their money for your product. A marketer who can use his persuasive skills and communicate a brand message is an asset to every organization.

Ability to conduct market research:

It is important to do market research in a broader context that includes customers, competitors, government regulations and policies, and social, economic, and political factors. An in-depth study enables marketers to identify the target audience, understand competitor products, and pricing and predict product performance in specific markets.

Knowledge of marketing concepts and models:

Many strategic marketing concepts make use of the Four Ps. A good understanding of the various concepts is necessary to deliver benefits to different stakeholders.

Applications of MeritTrac Assessment Solutions

The use of online skill assessment platforms offered by MeritTrac ensures that only highly skilled marketers enter the workforce. The sophisticated analytics and report generation tools can help you filter candidates whose skills meet your specific expectations. This can help you cut down on the time, cost, effort, and resources you invest in the hiring process. Online marketing assessment solutions can also be used to identify the training needs of existing employees. The tests are auto evaluated, which eliminates any chance of bias and can lead to better employee engagement. The learning and development teams can make use of the comprehensive test reports to create training programs that can improve the skills of your existing employees.

MeritTrac Solutions for Evaluating Marketers

Pariksha, SmartTest, and Authess are the popular platforms offered by MeritTrac for administering Marketing tests. These platforms provide a range of expert-curated and customisable questions. This can help recruiters hire seasoned marketers who have the right skills and entry-level marketers who can be trained to acquire those skills.

Pariksha is an online examination software that can be used to design, schedule, and administer marketing tests. Some of the top features of this platform are:

  • Provides online access and enables device-agnostic test-taking experience
  • Supports both Windows and Linux platforms
  • Facilitates test delivery on web-enabled devices
  • Reduces judgment-based hiring decisions
  • Offers smart features to filter desirable traits efficiently
  • Enables remote invigilation for test monitoring
  • Simplifies decision making with its analytics and reporting feature

SmartTest platform lets you administer marketing tests through catalogue selection, candidate mapping, and test delivery. Some of the top features of SmartTest are:

  • Options to customise competency-based assessments
  • Plug and play option for use on multiple devices
  • Smooth and secure test delivery
  • Candidate assessment analytics for performance benchmarking

Authess is a case-study based assessment platform. It is ideal for assessing a marketing candidate’s response to diverse role-based, and real-world situations. Some of the features of Authess are:

  • Customise case-study based assessments and evaluation schemes
  • Evaluate the candidate’s emotional intelligence
  • Match evaluation results against benchmarked skills

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